Our article takes you on a comprehensive exploration of these frameworks, their features, strengths, and use cases. So, without further ado, let’s embark on this exciting automation odyssey, backed by insights from renowned subject matter experts in the field. Revolutionize your testing game with LambdaTest and these cutting-edge frameworks today!

1. Introduction to Automated Testing Frameworks

Automated testing frameworks play a crucial role in streamlining the software testing process. They offer a structured approach to test automation and provide various tools to execute test cases efficiently.

2. Understanding Automation Testing Frameworks

An automation testing framework is a structured set of principles and practices that guide the design and implementation of efficient test cases. It encompasses various tools and methodologies to assist QA professionals in conducting tests more swiftly and effectively.

Within the framework, you’ll find coding standards, techniques for managing test data, object repositories, procedures for result storage, and guidelines for accessing external resources.

While testers can still create or record tests without following these standards, adopting a well-organized framework offers additional advantages that would otherwise be overlooked.

Hence, integrating an effective automation testing framework can enhance software quality by promptly identifying defects at an early stage, ultimately reducing the time and effort required for manual testing.

3. The Significance of Automation Testing Frameworks

Automation testing frameworks have become indispensable in modern software development and testing processes, enabling code reuse across different scenarios and facilitating the creation of standardized test scripts for teams.

These frameworks also reduce the need for human intervention, enhance test coverage, and foster collaborative efforts within the team.

In an automation testing framework, you can repeat the same test scripts on different builds to ensure that you are analyzing applications and test results thoroughly.

Overall, incorporating an automation testing framework is crucial to a comprehensive software quality assurance strategy that addresses all challenges.

4. Fundamental Significance of Adopting Automated Testing Frameworks:

1. Reusable Code: The ability to reuse code in different scenarios saves time and effort in test script development.
2. Low Maintenance Cost: Once automated, tests can be run repeatedly with minimal manual effort, reducing maintenance costs.
3. Continuous Testing of Code: Automation enables constant testing of code changes, providing faster feedback on potential issues.
4. Minimal Manual Interference: Automation reduces the need for manual intervention, minimizing human errors in testing.
5. Improved Efficiency: Automated testing streamlines the testing process, leading to increased overall efficiency and productivity.
6. Maximum Test Coverage: Automation allows for extensive test coverage, ensuring comprehensive validation of software functionality.
7. Consistent Strategy throughout Test Suites: Frameworks promote consistent test design and execution, maintaining uniformity across different test suites.

5. Automated Testing Frameworks Integrated with LambdaTest

LambdaTest is a popular AI-powered test orchestration and execution platform that enables users to perform automated testing effortlessly. Its integration with various automated testing frameworks further enhances the testing experience.

LambdaTest not only simplifies automated browser testing but also elevates the testing experience through seamless integration with a variety of automated testing frameworks.

What sets LambdaTest apart is its seamless integration with a variety of automated testing tools or frameworks. An automated testing framework is a set of tools, practices, and guidelines that allow developers and testers to create, execute, and manage automated tests efficiently.

By integrating with these frameworks, LambdaTest makes the testing process even more powerful and streamlined.

6. Here are the top 5 Automated Testing Frameworks integrated with LambdaTest:

a. Selenium

Selenium is undoubtedly one of the most renowned test automation frameworks in the industry, with a legacy spanning 16 years. It has earned such widespread recognition that its name is often considered familiar to anyone involved in automation testing.

Over the years, Selenium’s popularity led to rapid growth, resulting in the expansion of the framework into four distinct components within just four years after its inception.

Selenium is a renowned open-source software suite designed for automating web browsers. Developers can create scripts that interact with websites, replicating human behavior through actions like clicking buttons, filling out forms, and navigating between pages.

This robust framework is widely used for web application testing and supports multiple programming languages, such as Python, Java, C#, and Ruby.

With a rich history in the automation world, Selenium empowers testers to expedite test cycles by automating repetitive test cases. When integrated into CI/CD pipelines, Selenium contributes to a reliable and bug-free release deployment workflow.

Eye-catching Features of Selenium:

• Multi-Browser Support: Selenium accommodates multiple browsers, including Chrome, Firefox, Safari, Internet Explorer, and Edge.
• Multi-Language Support: Selenium software supports several different programming languages, including Java, Python, C#, Ruby, and more.
• Seamless Integration: The framework easily integrates with a wide range of tools such as JUnit, TestNG, Maven, Jenkins, and others.
• Parallel Testing: Selenium supports parallel testing, allowing multiple tests to run simultaneously for faster execution.
• Recording and Playback: Selenium IDE provides the convenience of recording and playback for creating test cases.
• Extensibility: Selenium is highly customizable, allowing users to add plugins and extensions to enhance functionality.
• Thriving Community: With a large and active community of users and developers, finding solutions and obtaining support becomes more accessible.

Selenium’s versatility and feature-rich nature have solidified its position as a top choice for web browser automation, catering to the needs of both experienced testers and beginners alike.

b. Playwright

Playwright, a highly acclaimed end-to-end testing framework, has been gaining steady popularity since its creation by the Microsoft team. It has emerged as the top choice for many users regarding automation testing frameworks.

Playwright leverages a Node.js module to enable the automation of Chromium, Firefox, and WebKit browsers using a single API.

Testing with Playwright is supported with Node.js, JavaScript, and TypeScript, providing developers with powerful and flexible testing capabilities across multiple browsers.

Outstanding Features of Playwright:

1. Parallel Testing Support: Playwright allows for parallel testing on multiple browsers, enhancing efficiency and reducing testing time.
2. Powerful Selector Options: With various selector techniques like text selector, CSS selector, XPath selector, and React selector, Playwright offers flexible and robust element targeting capabilities.
3. Framework Compatibility: Playwright seamlessly works with modern frameworks like React, Angular, and Vue, catering to a wide range of web applications.
4. Easy CI/CD Integration: Playwright effortlessly integrates with popular CI/CD tools, streamlining the testing workflow. Additionally, it provides readily accessible Docker images for language bindings, simplifying setup and configuration.
5. Built-in TypeScript Support: Playwright inherently understands TypeScript and JavaScript code, eliminating the need for manual configuration for TypeScript language support.
6. Developer-Friendly Debugging: Playwright offers a plethora of debugging options, making it a developer-friendly automation framework that aids in identifying and resolving issues effectively.

Playwright’s exceptional set of features makes it a compelling choice for end-to-end testing, empowering developers to build robust and efficient test suites for their web applications.

Its parallel testing capabilities, diverse selector techniques, and smooth integration with modern frameworks and CI/CD tools contribute to its rising popularity in the testing community.

c. WebdriverIO

WebdriverIO stands out as one of the top test automation frameworks, supporting both Webdriver protocol and Chrome Devtools protocol. Built on Node.js and open-source in nature, WebdriverIO offers the flexibility of Selenium automation testing.

It allows execution on the local system or seamless integration with cloud-based solutions like LambdaTest.

LambdaTest, a cloud-based cross-browser testing solution, empowers software developers to assess their web applications’ quality and performance across over 2000 browser and operating system combinations.

Despite being a relatively recent addition to the open-source community, WebdriverIO has gained immense popularity, attracting a large following on GitHub with an impressive number of stars and forks.

As of the latest version, v7.15.0, WebdriverIO boasts 7.1k stars and 2k forks.

Standout Features of WebdriverIO

1. Extensive Protocol Support: WebdriverIO offers broad support for WebDriver protocol, Chrome Devtools (for Chromium projects), and Puppeteer, providing flexibility for diverse testing needs.
2. Versatile Application Support: This browser testing framework caters to a wide range of web and mobile applications developed using modern web technologies and libraries like Vue and React.
3. Embedded Smart Selector: WebdriverIO includes a smart selector that simplifies the selection of specific elements from libraries or development frameworks. For instance, React components can be easily targeted using the react$ command.
4. Integration with Google Lighthouse: WebdriverIO seamlessly integrates with Google Lighthouse through the @wdio/devtools-service plugin. This integration enables the measurement of frontend performance metrics and evaluation of PWA applications.
5. User-Friendly Learning Curve: With its intuitive interactive interface, WebdriverIO ensures an easy learning curve for users, making it accessible to both beginners and experienced testers alike.

To delve deeper into the subject, consider exploring the Selenium WebdriverIO tutorial for comprehensive insights and guidance. WebdriverIO’s rise to prominence makes it a preferred choice for testers and developers seeking reliable and efficient test automation capabilities.

d. Cypress

Cypress is an open-source end-to-end testing framework designed for online applications, known for its rich feature set and ease of use. Although relatively new to automation testing, Cypress has recently gained significant traction.

Its popularity stems from being highly favored by the developer community. With Cypress, applications can be tested swiftly, effortlessly, and efficiently within their browser environments.

Cypress stands out as a robust and user-friendly solution, empowering developers and testers to conduct comprehensive testing of web applications with ease. Its intuitive interface and extensive capabilities make it a preferred choice for those seeking a seamless and productive testing experience.

Noteworthy Features of Cypress

1. Speedy and Reliable Execution: Cypress boasts a well-thought-out architectural design, leading to fast, consistent, and dependable test execution results.
2. Clear Error Messages: In case of test failures, Cypress provides clear error messages that pinpoint the exact reason for the script’s failure, aiding in quick issue resolution.
3. Native Element Access: Cypress allows direct access to various elements natively, streamlining the testing process and enabling faster Cypress testing.
4. Intuitive API: With an intuitive API, Cypress eliminates the need for extensive initial setup, making it easy for developers to start writing tests promptly.
5. Versatile Testing Capabilities: Cypress supports a wide range of testing types, including end-to-end, integration, component, API, and unit testing, catering to diverse testing needs.
6. Comprehensive Documentation: The platform offers well-organized and highly informative support documentation, which proves immensely valuable for users, particularly when getting started.
7. Developer Tools: Cypress provides a variety of developer tools that can be utilized during debugging, enhancing the overall testing and development experience. These tools empower developers to identify and resolve issues efficiently.

Cypress’s impressive array of features sets it apart as a robust and developer-friendly end-to-end testing framework. Its commitment to delivering quick and reliable results, along with user-centric tools and documentation, makes it a top choice for testing web applications effectively.

e. TestCafe

TestCafe stands out as a streamlined cross-browser end-to-end testing framework that offers simplicity and efficiency. Unlike WebdriverIO and other testing software, TestCafe does not require their presence.

It leverages your current browsers and operates on Node.js. With TestCafe, developers can enjoy a high-level API, simplifying interactions with web applications and enabling straightforward test creation for everyday tasks like form filling and button clicking.

TestCafe’s user-friendly nature and seamless integration with existing browsers make it a convenient choice for developers seeking a hassle-free testing solution.

By eliminating the need for additional dependencies and offering a straightforward API, TestCafe streamlines the testing process, allowing developers to easily focus on writing practical tests.

Prominent Features of TestCafe

1. Seamless CI/CD Integration: TestCafe effortlessly integrates with popular CI/CD solutions, streamlining the testing workflow and enabling continuous testing.
2. Concurrent Multi-Browser Execution: TestCafe supports executing tests simultaneously in multiple browsers, saving time and ensuring comprehensive test coverage.
3. Convenient Timeouts and Expressions: TestCafe allows manual timeouts to be inserted and uses concise and straightforward syntax, minimizing the need for cumbersome boilerplate expressions, which enhances overall test development efficiency.
4. Productivity-Boosting Syntax: With its simple syntax, TestCafe promotes team productivity by making test writing and maintenance more accessible and efficient.
5. Built-in Debug Mode: TestCafe offers a built-in debug mode, facilitating the identification and resolution of issues during test execution, leading to more reliable and accurate test results.

TestCafe’s eye-catching features make it an appealing choice for end-to-end testing, especially for teams seeking enhanced productivity, seamless integration with their CI/CD pipelines, and ease of use in executing tests across multiple browsers.

The built-in debug mode further contributes to its appeal, providing a smoother and more effective testing experience.

Final Thoughts

When it comes to selecting the perfect test automation framework, the abundance of options can be overwhelming. It’s essential to remember that not every framework will be the best fit for your organization’s specific needs.

Consider both the current requirements and potential future scalability while making your decision.

Regardless of the framework you choose, it is highly recommended to perform tests on a real device cloud to simulate real user experiences.

LambdaTest, a cross-browser automation testing platform, offers compatibility with various frameworks like Selenium, Cypress, Playwright, Puppeteer, Mocha, Taiko, Appium, and more. Moreover, it provides access to an extensive online browser farm featuring over 3000+ browser and OS combinations.

Switching from one framework to another can be time-consuming and risky. The ideal framework for one organization may not be the best fit for another, so it is crucial to make a thoughtful and deliberate choice.

Understand your organization’s needs, assess the scope of your testing requirements, conduct a modest proof of concept (POC), and finalize your framework before proceeding with the evaluation process.

Happy Away! With the right framework in place, your testing endeavors are bound to be more efficient and effective.

The post 5 Automated Testing Frameworks Integrated with LambdaTest appeared first on Technology News & Trends.

Unsure what we mean by that? That’s OK, you’re not alone! Here we will take a good look at what page speed means, and why you should be paying attention to it…

1. What do we mean by ‘page speed’?

Your page speed is, in essence, how long it takes for your page to load when someone clicks on your link, or a browser requests it. Some algorithms will count this as the ‘time to first byte’, or how long it takes for the browser to receive the first byte of information.

More often, it refers to the time it takes for your page to load in its entirety, or almost entirely barring files like videos that may take a little longer.

2. Why is page speed important for your business?

Your page speed can play a role in your rankings on search engines like Google, which lists page speed among the many criteria considered by its algorithm. While Google counts page speed among its ranking factors, how much it counts is constantly changing, and isn’t as important as overall customer experience.

Your overall customer satisfaction will be impacted by how quickly or slowly your page loads. Studies have shown time and again that a lot of people will not wait for content if it is too slow. The question remains, how slow is too slow?

Your digital marketing company should be able to help you get your page speed up to the appropriate levels and improve your SEO in Dubai.

Google and other search engines also offer a service that measures your speed so you can easily check that you meet the minimum required level, and then you can make the necessary improvements from there.

3. How can you improve your page speed?

There are many components and factors that can be acting to slow down your page speed, including:

• Images (compress them)
• Hosting (invest in quality hosting)
• Plug-ins (consider losing a few non-essentials)
• Content (cut the fat)
• File requests
• Excessive redirects

If you are looking to improve your page speed, consider each of these in turn and work to eradicate the issues holding you back.

Compressing your images is one great way to speed up your loading time, as is combining your files to minimise requests. You should also consider your page speed on mobiles as well as desktops as this can be a huge factor today.

How you host your site can be one of the biggest ways to improve your page speed, by changing to a better company. Many cheaper hosting sites involve shared servers that can crash or slow dramatically at busy times.

Opting for a dedicated server or something more reliable can seriously improve the loading time for your page – and thus the likelihood of your website visitors sticking around long enough to make a purchase.

Final thoughts

Page speed, or the time it takes for your page to load, is an essential factor in the success of any online business. A slow page speed can impact your SEO, but more importantly your customer experience will be negatively affected if you aren’t fast enough.

Take the time to check your page speed and see how the right marketing company can help you to improve your speed, and your overall customer experience, today – and be quick about it!

The post What Is Meant By ‘Page Speed’ And How Important Is It For An Online Business? appeared first on Technology News & Trends.

Search engine optimisation (SEO) is a key component of any successful digital marketing strategy, and it has gone through several major transformations over the years. As technology advances, so do SEO practices — and they’ll continue to do so in the future.

Although it may seem too early to guess what SEO strategies will dominate in 2023, there are already some trends we can look at that may give us an indication of what the future holds when it involves SEO. We have explored these in greater detail below.

1. What Does SEO Stand For?

SEO stands for Search Engine Optimisation, which is the process of optimising a website or web page to improve its visibility in search engine results.

This involves using various techniques such as optimising content, researching keywords, building links, and more to help your website rank higher in search engine results.

SEO is an integral element of any digital marketing strategy, as it helps to ensure your website is seen by potential customers.

2. How Might SEO Change In 2023?

As 2023 gets underway, there are a few trends that are emerging, and which suggest adaptations in the way that SEO is used and employed. Three of the main changes on the horizon include:

a. Increased Focus on Voice Search

Voice search is becoming an increasingly popular tool, and this is a trend that looks set to increase in popularity, as the technology grows ever-more sophisticated.

As a result, SEO strategies will need to be adapted to accommodate voice search queries, which are typically longer and more conversational than traditional text-based searches.

To stay ahead of the curve, businesses should focus on optimising their content for voice search by using natural language and long-tail keywords.

b. Increased Focus on Mobile Optimisation

Mobile devices are a key part of our everyday lives, and this shows no sign of disappearing any time soon.

Businesses need to adapt and respond to this, and this means that more SEO strategies will need to be adapted to accommodate mobile users.

So, optimising websites to make them suitable for mobile devices is crucial, as is ensuring that content is easily accessible on smaller screens, and that page loading times are as fast as possible.

c. Increased Focus on Local SEO

Local SEO is becoming increasingly important, as businesses look to target potential customers in their local area, and seek to uncover new business opportunities right on their doorstep.

This means that businesses need to ensure their websites are optimised for local searches and that they are using the right keywords and phrases to attract local customers.

Businesses should also be utilising other local marketing strategies, such as local listings and reviews, to ensure they are visible in the local search results.

3. How Does SEO Benefit Businesses?

So, just why should you bother with all this? Well, SEO can offer a significant benefit to businesses in a number of ways, and the main ones include:

a. Boosting Visibility and Traffic

The biggest advantage that SEO can offer businesses is a serious boost to their visibility and traffic. By optimising your website for search engine results, you can ensure it is seen by more potential customers, which can lead to an increase in website visits and conversions.

b. Improving Brand Awareness

SEO can play a key role in helping to improve brand awareness, as it helps to ensure that your website is seen by more people. This means that more people will become familiar with your brand, which can lead to increased loyalty and trust in your business.

c. Increasing ROI

Using SEO intelligently can also help increase the return on investment (ROI) of your digital marketing efforts. By optimising your website for search engine results, you can ensure that more people are seeing your website, which can lead to an increase in sales and profits.

d. Helps Set You Up As An Expert In Your Niche

SEO can also help to set you up as an expert in your niche. Implementing SEO methods effectively can help ensure that more people are seeing your website, which can lead to increased trust and credibility in your business.

This can help to establish you as a leader in your industry, and make it easier for potential customers to find the information they need.

Final Thoughts

SEO is an ever-evolving field, and it’s important for businesses to stay up to date with the latest trends and techniques – this will help you to stay ahead of the competition, and give your customers everything they need.

Still confused? Then why not reach out to a reputable SEO consultancy in Essex, and get your SEO campaign up and running in no time?

The post 3 Ways SEO May Change In 2023 appeared first on Technology News & Trends.

1. Using a YouTube Video Downloader Website

There are many web related sites that give permission to you to download YouTube videos for free. Here’s how to download a YouTube video using one of these websites:

• Visit YouTube and find and selected video you want to download.
• Copy the URL of the video from the address bar at the top of your browser.
• Go to a YouTube video downloader website, such as y2mate.com, and paste the video URL into the text box.
• Select the video quality and format you want to download and click the “Download” button.
• Wait for the website to process the video and generate a download link.
• Click on the “Download” button to save the video to your computer or mobile phone.

2. Using a YouTube Video Downloader App

There are also many apps that allow you to download YouTube videos for free. Here’s how to download a YouTube video using one of these apps:

• Download a YouTube video downloader app, such as TubeMate, on your mobile device.
• Open the app and search for the video you want to download.
• Tap the video to open it and then tap the “Download” button.
• Select the quality of the video and format you want to download.
• Wait for the app to process the video and generate a download link.
• Tap the “Download” button to save the video to your mobile device.

3. Using a Browser Extension

If you frequently download YouTube videos, you may want to consider using a browser extension, such as Video DownloadHelper for Chrome or Firefox. Here’s how to download a YouTube video using a browser extension:

• Install the browser extension on your computer.
• Visit YouTube and find and select video you want to download.
• Click on the browser extension icon in your browser toolbar.
• Select the quality of the video and format you want to download.
• Wait for the browser extension to process the video and generate a download link.
• Click the “Download” icon button to save the video to your computer.

4. Using VLC Media Player

VLC Media Player is a popular media player that can also be used to download YouTube videos. below mention how to download a YouTube video using VLC Media Player:

• Download and install VLC Media Player software on your computer.
• Visit YouTube and find and select video you want to download.
• Copy the URL of the video from the address bar at the top of your browser.
• Open VLC Media Player and click on “Media” in the top-left corner.
• Select “Open Network Stream” from the dropdown menu.
• Paste the video URL into the text box and click “Play.”
• Wait for the video to start playing, and then click “Tools” in the top menu bar.
• Select “Codec Information” from the dropdown menu.
• Copy the text in the “Location” field at the bottom of the “Codec Information” window.
• Open a web browser, paste the text you just copied into the address bar, and press “Enter.”
• Right-click on the video and select “Save Video As” to save the video to your computer.

5. Using a Video Downloading Browser Extension

Another way to download YouTube videos is to use a browser extension specifically designed for downloading videos. One such extension is Video Downloader Plus for Google Chrome. Here’s how to download a YouTube video using Video Downloader Plus:

• Install Video Downloader Plus from the Chrome Web Store.
• Visit YouTube and find and select video you want to download.
• Click on the Video Downloader Plus icon in your browser toolbar.
• Select the quality of the video and format you want to download.
• Wait for the extension to process the video and generate a download link.
• Click the “Download” icon button to save the video to your computer.

6. Using a Mobile App

If you’re using a mobile device, you can also download YouTube videos using a mobile app. One such app is Video Downloader for YouTube. Here’s how to download a YouTube video using Video Downloader for YouTube:

• Download and install Video Downloader for YouTube on your mobile device.
• Visit YouTube and find and select video you want to download.
• Tap the “Share” button underneath the video.
• Select “Copy Link” to copy the video URL to your clipboard.
• Open Video Downloader for YouTube and tap the “Paste” button to paste the video URL.
• Select the quality of the video and format you want to download.
• Wait for the app to process the video and generate a download link.
• Tap the “Download” button to save the video to your mobile device.

Conclusion

Downloading a YouTube video is easy and can be done using a YouTube video downloader website, a YouTube video downloader app or a browser extension. However, be aware that downloading copyrighted content may be illegal in some countries, so make sure you have the legal right to download the video before doing so.

The post How To Download A Youtube Video Online Free | Mobile Apps, Browser Extension’s and Add On’s appeared first on Technology News & Trends.

In the meantime, you can always look up creative web design ideas to get back on your feet and find just the right inspiration you’ve been looking for. Here are a few places where you can see that.

1. Best Website Gallery

Best Website Gallery is a gallery of premium web design inspiration created by David Hellmann in 2008. Shortly referred to as BWG, this website uses a tagging system. That way, it lets you quickly find sites based on their design approach, overall style, functionality, and other relevant aspects.

So, what makes BWG special, and why should you look it up when you feel stuck and need inspiration? First, BWG offers a comprehensive and rich variety of high-quality curated gallery pieces. It is an expansive gallery that allows you to use a very effective tagging system and helps you find inspiration quite easily. It is especially beneficial for:

• Portfolio websites
• Agency websites
• Color Inspiration

2. Awwwards

Awwwards uses one globally praised and respected award system, which gathers submissions of the highest possible quality. These are some pieces that constantly keep pushing the boundaries between web design and art.

This website is often deemed the golden standard regarding the quality of web designs it offers.

Here’s how Awwards holds that kind of reputation for itself. Instead of using personal or side projects like most inspiration sites, Awwwards made sure to hand-pick a jury of web experts who examine every submitted website individually.

Also, they need to evaluate the websites based on how pretty and aesthetically pleasing they are. They also look into the website’s usability, design, content, creativity, etc. They assign scores to all these dimensions and then calculate the final score based on that.

3. CSS Nectar

CSS Nectar also has an exciting protocol for examining websites. To put it briefly into words, CSS Nectar is triple-vetted. The first step includes a fee. This fee needs to be paid for the website to be placed for review.

Most people will only take this first step and pay the submission fee if they are sure they did a good job and their website is ready to be examined.

Secondly, a team of creatives evaluates and reviews the submissions. Lastly, if the website has been approved, it goes live.

Like Awwwards, CSS Nectar also relies on a group of hand-picked experts to evaluate each website submission they receive.

Putting trust in them is smart because triple-vetted content is always thoroughly checked and therefore provides the highest quality content.

4. Abduzeedo

If you want easy access to design inspiration and the latest trends in web design daily, then Abduzeedo is the right place for you.

Additionally, it’s wider than web design. That means you can look up more categories and expand your design paradigm into other dimensions.

Frequently, we find ourselves being inspired in places where we never expected to find inspiration in the first place.

Why should you choose Abduzeedo? Well, other than the fact that they are not limited to digital design and have a wide range of different formats, Abduzeedo is very easy to use. You can look up anything from digital web design to photography and architecture in just a few clicks.

5. Behance – Discover

Another website that makes it easy to find creative web design inspiration is Behance. It has a vast and diverse creative community that will help you find what you’re looking for based on a specific search. You can even specify popularity, timeframes, and even location. That is extremely useful if you’re looking specifically for companies in your area.

For instance, if you live in Missouri and want to look for websites specifically within your state, you can quickly look up any St Louis web design company with just a few clicks and soon find what you need.

Considering that Behance is a member of the Adobe family of companies, it offers what is most likely the world’s biggest and most active creative community. It provides you with a wide range of filtering options, and you can look up pretty much anything, from the currently trending typography in Japan to the most popular UI designs in Germany.

6. siteInspire

siteInspire is run by Daniel Howells of Howells Studio. It offers an extensive library that includes a variety of inspirational websites. The website uses a highly effective tagging system and lets you quickly filter out your search options.

You can even use multiple tags at the same time, and that will allow you to find more refined and specific search results. This way, you can access a more diverse combination and find fascinating web design examples that may inspire you.

siteInspire offers a unique tagging system, subject-based inspiration, and style-based navigation that make using this website an easy and smooth experience.
Product Pages

Most design inspiration websites offer multiple granular tools to help you find exactly what you’re looking for. However, the best inspiration often comes from “accidental” discoveries too.

A page is where you can get that experience and stumble across many sources of inspiration you didn’t even know existed. It offers a feed-focused design where you can quickly scroll through your options in grid or list format. You can choose whichever form is more straightforward for you and speed up the process of looking for inspirational web design websites.

This website is especially great for people just now getting started with web designing for a marketing website. It will also provide valuable insight and inspiration for web page optimization.

7. Land-book

There’s a good reason why Land-book presents itself as a website that offers the finest hand-picked website inspiration.

This website offers a wide range of high-quality landing pages across various industry fields. Here, you will be able to find very creative and diverse content on design inspiration. You can expect to see things from agency websites, SaaS landing pages, and portfolios to ecommerce stores.

To make things even easier, you can also make an account on Land-book and create a collection of all the website designs you liked and would love to save for future reference.

No matter what kind of design you’re looking for, retro, vintage, modern, minimalistic, or something else, you will be able to find something to your liking on Land-book.

8. Commerce Cream

If you’re looking for a place to find content targeted explicitly towards e-commerce, then Commerce Cream is the perfect place.

Designed to curate some of the most aesthetically pleasing e-commerce website designs, Commerce Cream is where you can get inspired and find a wide range of styles. That includes modern, minimal, and original web designs.

Firstly, Commerce Cream ensures to put out only the best of the best, so you can expect high-quality content. They offer designs and portfolios from some of the best agencies on the market right now and provide a variety of formats so everyone can find something to their liking.

9. Dribbble

If you are looking for inspirational web design content, you might have already run into Dribbble at some point. This widely-known community of web designers improves its skills, shares, and finds new designs daily, and they do it all in one marketplace.

Dribbble is an excellent source for all designers, but it’s especially great when looking for web design inspiration.

What’s excellent about Dribbble is that it offers more than just web design inspiration. Here, you can easily find anything from print to web design ideas.

With a wide range of options outside of web design, you can access all sorts of inspirational content, including animations and graphic design.

10. The Great Discontent

Inspiration can be found in all shapes and forms. You can find inspiration from something other than visual sources. You can expand beyond specific projects.

Sometimes, you find yourself moved by a particular story, and you see the passion for moving into new directions and creating something new and different out of it.

That is why The Great Discontent goes out of its way to create and provide interviews that can spark that kind of passion and creativity in you, intense enough to move and inspire you.

On The Great Discontent, you discover Q&As with successful art directors, illustrators, designers, and other people in similar careers. You hear their stories and learn about what drives them into creative motion. Some of those stories may inspire you to start something completely new and different.

Conclusion

Overall, if you look up any of these websites, you will find precisely what you’re looking for.

You may even stumble across something entirely different that will take you in the opposite direction and inspire you to create something new.

The post Never Run Out of Inspiration for Your Project: A Guide on Where to Find Good Web Design Ideas appeared first on Technology News & Trends.

For that reason, mobile devices are now considered essential tools because several digital marketing platforms are utilizing them. Potential buyers often search for products and services through their phones, reading customer testimonials and product reviews before making purchases.

Because of this, smartphones have pulled online sales and will continue to do so in the coming years, according to research and consultancy firm Gartner,

That said, businesses must create or refine their mobile marketing strategies to stay ahead of the competition. Forward-thinking entities have begun to do so, as mobile ad spending went over USD$240 billion in 2021, according to software company SEMrush.

This article explores the essential elements of mobile marketing: what it is, how it works, the different strategies you can use, and the benefits of an effective campaign.

1. Understanding Mobile Marketing

Mobile marketing is one of the many digital marketing strategies companies use to reach out and engage mobile device users, particularly smartphone and tablet owners. Marketing offers are quickly sent out to many users and categorized according to market demographics and targets.

Because of technology, numerous strategies are applied to mobile marketing, including ringless voicemail, which helps prevent marketing calls from being tagged as nuisance calls, and short messaging service (SMS) advertising. The necessity of these tools will be explained in the succeeding sections.

2. How Does Mobile Marketing Work?

Several factors may come into play for a successful digital marketing campaign. Of these factors, relevance and reach are among the most significant. Mobile marketing enables you to achieve these seamlessly, including many other elements.

Because smartphones and tablets are portable, mobile marketing is designed to exploit this to provide relevant, helpful, and targeted marketing messages to the user. Mobile advertising often relies on location-based and user-behavior information to increase the chances of a successful conversion.

For example, e-commerce and social media platforms use artificial intelligence to identify potential clients through their search history. Hence, a furniture buyer who has started searching for exquisite pieces of desks, beds, and tables will likely find more options through ads that pop up while viewing unrelated videos or checking messages from friends.

3. Types of Mobile Marketing Strategies

As with other traditional and digital marketing forms, businesses must craft an effective strategy for a successful mobile marketing campaign. Additionally, they need specific tools like a power dialer to send messages to more people without compromising efficiency.

Marketers have numerous options for generating leads and promoting conversions. Your choice as a business owner will depend on several considerations, including your objectives, industry niche, target market and demographics, and budget.

Below, you’ll find companies’ most common mobile marketing strategies in their campaigns.

a. Voice Marketing

Businesses using this mobile marketing strategy typically use pre-recorded messages to call their prospects and discuss offers. While some may consider this obsolete, voice marketing is a great way to connect with potential buyers personally. This method may appeal to older clients, as the younger generation will most likely prefer the next option.

b. SMS Marketing

As you may have guessed, this marketing technique involves sending text messages about promotional offers, exclusive deals, and other marketing or sales-related notifications.

This strategy requires information to be compelling and concise to be effective. Marketers attest to the efficacy of SMS marketing, as most phone users open their messages.

Industry estimates reveal that SMS clickthrough rates are higher than email marketing messages. Most time-bound offers are sent through this channel.

c. Social Media Marketing

Of the various digital marketing categories, social media is one of the most pervasive. That’s because of the staggering number of users glued to their phone screens daily. There are several types to choose from, and your business can explore these options, depending on the audience and niche. If you’re an artist or a photographer, it’s best to choose the most popular image-sharing app to show your works.

Social media channels are a great way to engage with your clients, increase brand awareness, and boost website traffic and conversions. When purchasing paid ads, these channels also provide targeted advertising by posting your campaigns to the most appropriate audience. That’s why most businesses maintain an omnichannel presence on social media platforms.

d. Mobile App-based Marketing

Mobile apps promote client engagement and build customer relationships more effectively than browsers and websites. Mobile apps are often viewed as more personal and secure than websites and search engines. With it, businesses can craft more personalized reminders to prospects or initiate other measures to boost lead generation.

The good news is that firms don’t have to hire developers to create a mobile apps. One of the most popular search engine companies has a platform enabling businesses to create ads that appear on third-party mobile applications. The world’s top social media channel also employs the same technique internally; promoted ads can be embedded into the platform’s news feed for broader reach.

e. In-Game Mobile Marketing

An estimated 2.6 billion active users are on their phones to play games regularly. As a business owner, you can tap the gamers’ market to sell products and services, especially if your company belongs to technology and other related sectors.

In-game marketing ads aren’t any different from others. They appear in the middle of the game, which, in truth, can be distracting but effective simultaneously. Companies often create videos, pop-ups, and moving images to communicate their marketing information or call-to-action messages.

f. QR Code Scanning

Quick response (QR) code scanning is one of the fastest ways to promote customer engagement. This mobile marketing strategy can be used in several ways and thus offers a lot of flexibility to companies.

In this scheme, users who scan the QR code using their mobile phones can be taken to the organization’s webpage and other digital marketing products. In some cases, it can be used to divert a user to the firm’s customer service page. They can also be used as shortcuts to requests such as service upgrades, product inquiries, and automatic mobile app downloads.

g. Location-Based Mobile Marketing

This strategy uses a global positioning system or GPS to gather users’ locations that digital marketers can use to provide relevant information and advertisements.

For instance, promotional ads and discount offers may appear on your internet-connected phone once you approach a favorite restaurant or any establishment you’ve done business with—prompting you and your friends or family members to avail of such offers.

According to Grandview Research, the global market value for this scheme was pegged at USD$ 62.35 billion in 2019, with a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027. These figures indicate that more companies are using this method to provide value-added services to their consumers while increasing response and conversion rates.

h. Mobile Search Ads And Extensions

Users can also use popular search engines to find out more about local business listings and click on shortcuts enabling them to call or locate these establishments or ask for directions. Some firms can tap mobile ads based on a user’s image searches. Additionally, the search engine offers mobile site links, so it’s easy for consumers to switch to a mobile-friendly version of the webpage or landing page.

4. The Primary Business Benefits Of Mobile Marketing

Mobile marketing is effective largely because of its availability, accessibility, and speed at which businesses can reach out to users. As mentioned earlier, over 6 billion mobile phone owners actively use their phones for several hours daily. This is one of the most compelling reasons businesses must create and enhance mobile marketing strategies.

If you’re still on the fence about the benefits of using these methods, consider the following points:

a. It Makes Marketing Campaigns More Effective

Because users take their phones everywhere, there’s a higher chance of seeing your marketing messages through mobile devices. Additionally, a recent study on desktop and mobile phone usage has discovered that desktop internet usage has reduced to 37%, with mobile phone internet usage expanding to 60.6% this year. More importantly, people use their mobile phones in various business transactions, with half of the business-to-business inquiries initiated through mobile phones.

Mobile marketing uses location and behavior patterns to target audiences precisely, making it more relevant and valuable to consumers. At the same time, mobile marketing offers the possibility of expanding your reach and generating leads with the help of your users and subscribers.

By allowing marketing content to be shared easily, your messages can be sent to more people at lesser times, especially when it goes ‘viral.’ But whether viral or not, it gives businesses insights on how to make their content, marketing or otherwise, suit their audiences better.

b. It Optimizes Your Mobile Email Campaign

In general, only an estimated 24% of recipients worldwide open their emails, according to a 2015 to 2018 survey. This figure continued to drop to 21.3% in 2020. The same source also discovered that around one in every five marketing emails fails to reach subscribers for various reasons. Asia has the lowest rate of 66%, and Europe has the highest among all regions at 86%.

This is terrible news for companies that utilize email marketing in their strategies. Luckily, open rates for email through mobile phones are higher at around 50%, according to HubSpot. In addition, 73% of millennials want to communicate with certain brands via email, while 35% of professionals access their inboxes through their phones.

c. It’s Highly Customizable

Companies can customize their campaigns to ensure inclusivity while targeting the right audience. Generally, advertisers choose methods based on their goals, targets, niche, and budget. But they can also utilize mobile marketing methods to boost their campaign’s success, as with email, social media, and content marketing.

Regardless of the methods chosen, mobile marketing enhances the ability to craft more personalized messages, increasing the chances of engagement and conversion. When prospective clients receive customized messages and notifications from a brand, they feel more valued and heard—eliciting a positive impression of the brand.

d. It’s Cost-Effective

Unlike traditional marketing strategies, mobile advertising methods entail lower costs overall. There are several options to choose from, and you can customize them based on your budget and the results you want to achieve. There’s no one-size-fits-all budget recommendation for mobile marketing.

For instance, voice and SMS marketing only costs a fraction compared to radio and television ads. The same holds for email marketing campaigns, which can generate USD$36 for each dollar spent, according to digital marketing service provider WebFX. The same firm states that companies, on average, pay USD$1,000 monthly for such a marketing strategy. In addition, pay-per-click (PPC) ads can cost businesses up to USD$10,000 per month, with average costs pegged at USD$3.12 for 1,000 impressions or clicks.

Companies utilizing mobile app marketing spend USD$1,000 to USD$5,000, depending on the scope of work needed, including App Store optimization practices that boost the app’s search results ranking.

e. It Helps Your Business Rank Higher On Search Engines

Fierce competition in the digital realm makes it challenging for brands, especially the smaller ones, to be heard. Companies need to have a unique and valuable proposition to stand out. Additionally, they must employ proven search engine optimization (SEO) methods to stay on top of the results page.

Mobile marketing can help boost your site’s or webpage’s online visibility if you’re on various platforms. And as search engines consider numerous factors in ranking a page, it helps to have a comprehensive marketing strategy that covers most marketing tools such as social media, content, paid advertising, and many others.

f. It Makes Performance Tracking Easy

As with other digital marketing strategies, it’s easy to track your campaign’s performance with mobile marketing. Metrics like clickthrough rates (CTR), cost per click (CPC), and cost per lead (CPL) are essential factors to look at when evaluating your marketing strategies.

CTR lets you gather insights into how users respond to your ads, listing, and keywords. CPL measures the costs of generating leads from mobile marketing ads, while CPC indicates how much it costs to get a click from your ads.

By measuring how your mobile marketing messages impact your audience, you can decide which strategies work and which ones need improvement to get the desired results.

The Takeaway

Mobile marketing isn’t a one-off activity. Because of digital marketing’s nature, trends often change, making it imperative for businesses to adapt their strategies constantly.

In some aspects, running a campaign is similar to operating a business: you’ll never know what makes your product tick unless you put it out, review and monitor its performance, and fine-tune it based on market response and needs. Simply put, companies must learn to be valuable, relevant, and highly adaptive to achieve long-term mobile marketing success.

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In the 2018 Patient Access Journey Report, over 62% of respondents gathered provider information on search engines, and almost 35% found a doctor on their own. Meanwhile, nearly 50% visited urgent care over the last year. Around 42% of them did because internet research said the clinic was in a convenient location.

Medical SEO is one critical step of the many internet marketing strategies they can implement.

1. What Is Medical SEO?

Medical SEO is optimizing a website for a higher search engine ranking to attract more patients. Businesses use a subset of general SEO to improve organic reach. The main difference is that medical SEO focuses on keywords related to health, illnesses, and treatments. 

It also considers the way people search for doctors and medical information. For example, a survey showed that 90% of seniors would choose a new provider if another doctor had negative reviews.

2. Why Work With Medical SEO Experts?

Healthcare providers can benefit significantly from medical SEO. Some, however, make the mistake of choosing the DIY route. While this can perform for some businesses, it’s often not the case with medical SEO.

Here are a few causes you should consider working with an expert:

a. A Medical SEO Expert Possesses the Technical Expertise

Anyone who has tried to rank their website on Google knows that it is not a simple task. It needs a mixture of technical expertise and creative thinking.

The same is true for medical SEO. While SEO basics still apply, the medical field presents a unique set of challenges. From understanding complex jargon to dealing with strict privacy regulations, ranking a website in the medical niche can be complex.

However, the rewards can be considerable. A top-ranking website can bring in new patients, build credibility, and increase brand awareness. For these reasons, many healthcare providers are willing to invest the time and resources necessary to achieve a top spot on the search engine results pages (SERPs).

b. Medical SEO Specialists Can Help You Use Your Location

Some companies can benefit from ranking high for national keywords. Think of retailers such as Adidas or Louis Vuitton selling their products globally.

If you’re a healthcare provider, you are more likely to work in a particular city or town. You don’t need to spend a lot of resources running after highly competitive and often-expensive keywords.

What you need is a medical SEO expert that specializes in local SEO. They can optimize your website and content for local search terms. They can also create citations on local directories and review sites, further improving your visibility in search results.

c. The Right Medical SEO Expert Can Increase Your Credibility

Credibility is essential in the medical field. Patients must trust that their doctors are competent and qualified to treat them.

One way to build credibility is by ranking high in search results. Studies have shown that people tend to trust websites that appear on the first page of Google search results.

An expert can help you achieve this goal by:

• Creating high-quality content: This well-researched, compelling content can showcase your expertise and build trust with potential patients.
• Generating social proof: Reviews and testimonials from patients can show that you are a trustworthy doctor with satisfied clients.
• They are increasing online presence while staying compliant with regulations: A medical SEO expert will know how to improve your online presence without violating the Health Insurance Portability and Accountability Act (HIPAA) and data privacy regulations.

1. The Right Medical SEO Strategy Can Increase Leads and Revenue

The ultimate goal of medical SEO is to increase leads and revenue. After all, what good is a top-ranking website if it doesn’t generate new patients?

A good strategy will consider your target audience, their needs, and the keywords they use to find doctors like you.

For instance, a cosmetic surgeon will want to rank for keywords such as “cosmetic surgery” or “breast augmentation.” On the other hand, a pediatrician will want to focus on ranking for terms such as “pediatrician” or “child doctor.”

Medical SEO experts can also implement strategies based on the patient’s journey. They can create content to attract new patients, convert leads into appointments, and retain existing patients.

d. You Can Concentrate on What You Do Best

The United States has a massive shortage of doctors. A study by the Association of American Medical Colleges (AAMC) revealed that the country will need nearly 140,000 more physicians by 2033.

Still, doctors dedicate a lot of time to administrative tasks today. According to a 2018 Medscape Physician Compensation Report, over 30% of healthcare providers spend at least 20 hours on paperwork. 

Let’s face it; as a healthcare provider, your time is better spent seeing patients and caring for their needs. The final something you want to do is spend hours figuring out how to rank your website higher in search results.

This is where working with an expert can be beneficial. They can handle all the technical aspects of SEO while you focus on what you do best: providing quality patient care.

Further, the medical field is constantly evolving. New procedures are being developed, and old ones are becoming outdated. To keep up with the latest trends, you must continuously update your website and content.

Marina Turea from Digital Authority Partners says that medical SEO can be a full-time job and, therefore, highly recommends working with an expert.

3. Final Words

A medical SEO expert can do a lot for your practice. They can help improve your website’s ranking in search results, making it more visible to potential patients. They can also create targeted content relevant to your specialty and local market.

In addition, a medical SEO expert can generate leads, increase sales and conversion, and boost your credibility. Working with a medical SEO expert ensures that your website performs at its best and reaches the broadest possible audience.

The post What Can a Medical SEO Expert Do for Your Practice? appeared first on Technology News & Trends.

This is essential because reportedly, 68 per cent of people begin their search for information on popular search engines. Since 75 per cent of them never go past the first page of a search engine, it’s essential to hire an SEO content writer who will make your site stand out.

Are you looking for an exceptional SEO writer for SEO content optimization? If so, here are seven questions to ask during your interview.

Do You Understand the Contrast Between Content and Copy? When sites have something to sell, they want content that focuses on SEO marketing. This requires knowing the difference between content and copy.

Content is longer pieces like blog posts and eBooks. Copy features shorter things like landing pages and ad copy that will draw the reader to the site. An SEO content writer knows when both options are necessary.

1. Do You Offer Keyword Research Strategies?

Keywords are what help people to easily find your post when it comes to a particular topic. Individuals who are strong SEO writers will be familiar with platforms like Semrush (it analyzes traffic) and Google’s Keyword Planner (it shows what keywords work).

2. Can You Use Keywords Seamlessly?

Keywords are essential in getting your content seen. But if keywords don’t read seamlessly throughout your content, it will be difficult for people to enjoy your posts. SEO content creation is about using keywords well, not just making sure they’re included.

3. Ask an SEO Content Writer: How Do You Optimize Your Content?

Say that you need a business profile for Google. Getting your content noticed is the name of the game. That’s why it’s essential to ask about content optimization. This includes things like:

• Publishing relevant content
• Creating good headers
• Knowing what keywords will work
• Using alt tags
• Adding relevant links throughout the copy

A solid SEO content writer will be familiar with all of this. It will come naturally to them.

4. How Good Are You at Proofreading?

An SEO writer is going to be clear and concise with their content. They’re also going to have good grammar and minimal errors. Grammarly (an editing app) is popular but not perfect. Choose a writer who self-edits well.

5. What Are Some of Your Favorite Blogs?

Did you know that businesses that publish blogs regularly drive 350 per cent more traffic to their site than those that don’t? Knowing a prospective writer’s favourite blogs can reveal a lot, especially if you want someone specializing in a particular industry.

6. How Much Do You Charge?

Excellent SEO writing doesn’t come cheap. For a great search engine optimization blog, you could pay between $100-1,000. That’s why you should also ask what an SEO content writer charges for their SEO content creation.

Our Site Offers Lots of Great Information

Now you know how to find the perfect SEO content writer for your business. If you’re curious about other business and marketing topics, check out our other articles. We have many articles to keep you informed on the latest news and trends.

The post 7 Questions to Ask Before Hiring an SEO Content Writer appeared first on Technology News & Trends.

It’s easy to contact warm contacts, but how many of those do you have on your list?

Savvy B2B marketers know that if they want to achieve tremendous success and boost company revenues, they need to include cold outreaches in their program.

Cold outreaches involve reaching out to companies you have zero relationships with. 

The intention? 

Build relationships, foster trust, and eventually pitch your solutions to them. The massive pool of potential clients means more opportunities to make sales.

If you want to put your expertise to the test and maximize cold outreach strategies, read on. We’ve outlined several tactics worth considering.

1. Cold Calling

It’s hard to talk about cold outreach and not mention cold calling. 

This strategy capitalizes on voice conversations to build connections in a world where exchanges and transactions can stay dangerously remote. 

The results are easy to discern—either you’ve convinced the listener to move forward, or they want nothing to do with you. 

Best practices include

• Aim to learn. In the face of the pandemic, your prospects’ needs and priorities have probably changed. Rather than going into sales mode the moment you get them on the line, listen to their needs. It will help you improve your pitch and message.
• Get your targeting framework looking good to minimize rejections. Think about the company’s size and location and your ability to deliver solutions that suit them. Consider their challenges, the answers they’ve used in the past, and your key differentiators.
• Craft your script. With everything you’ve learned—mindsets and processes, it’s time to craft a script that elicits Interest and shows a genuine understanding of the customer’s pain points.
• Leverage sales triggers. Companies expand, relocate, merge, and sometimes get affected by newly implemented legislation. Look out for situations that open opportunities for making sales, package your value proposition, and reach out.

2. Email Marketing

From boosting brand awareness to solidifying relationships, generating leads, and announcing product launches or upgrades, email marketing has tons going for it.

The challenge lies in ensuring your message gets to the right prospects. Since the audience you’re targeting doesn’t know you, it may prove a tad bit difficult to get their attention.

How do you do it? 

• Build a credible contact list. You have two options here. You can work your way into people’s inboxes by sharing practical and helpful information online and requesting them to subscribe. Or you can partner with a professional agency that can deliver accurate custom lists speedily.
• Use concise but catchy subject lines. They are the first thing prospects see when an email hits their inbox. Avoid misleading subject lines that say one thing but the body of your email another. While doing so can temporarily bump up your open rate, people don’t like being misled and may mark your email spam.
• Share your value proposition. Tell them why you’re reaching out to them (makes the email feel exclusive), what you can do for them, and how they stand to gain from the relationship. Share examples of other brands that have benefited from working with you. 
• Include a CTA. Once you’ve shared your value proposition, tell them what to do next. If you want to schedule a call appointment, link your calendar in the email and let the reader choose an ideal date and time. For business inquiries, let your CTA be a yes/no question.

3. LinkedIn Messaging

With LinkedIn outreach, you’ll be sending connection requests to contacts whose overall profile fits your ideal customer. 

Once you connect with your target contact, you can turn to emails or use instant messaging (when they are online) to communicate and build your relationship.

Consider the following practices to make your outreach effective:

• Focus on crafting quality messaging. If you blast message after message to multiple connections, you’ll probably not elicit any response. Look for common ground to initiate conversations and ensure your message appeals to their situation. 
• Avoid selling immediately. Connecting with other LinkedIn members and immediately bombarding their inboxes will spam-like messages is a no-no. You’ll be pushed to the corner and ignored completely.
• Make your profile attractive. Use a professional photo, link to your website, and use simple words in your bio to explain the value you can offer customers. 
• Seek to make more connections. According to LinkedIn, pages with at least 150 followers enjoy higher opportunities for growth. Join industry-relevant groups, connect with influencers and professionals, and publish valuable content to attract connections.

4. Virtual Events

Webinars, conferences, summits, and Twitter chats are excellent examples of virtual events you can incorporate into your cold outreach strategies. 

Done well, these events will help position you as a thought leader and onboard new leads or followers.

Here are top practices for attracting attendees:

• Understand your audience. Narrow to specific audiences, then focus on what they want to achieve and how your offerings align with their goals. Consider their struggles, topics of Interest, and the best sessions for their needs, e.g., panels, breakout rooms, and keynotes.
• Partner with keynote speakers. Identify keynote speakers in your industry and invite them to your event. Their loyal followers will probably attend the event without you expending too much effort. As these followers listen in, they are likely to convert and become your followers.
• Generate hype. Give people a reason to attend—what will be the most significant takeaways? Then, toot your event on social networks, newsletters, and email campaigns.
• Make the event interactive. People get distracted or bored quickly when they are just spectating. If you want to keep them interested, consider adding some interactivity to the sessions like live polls, quizzes, Q&As, or chat rooms. You can analyze these interactions, later on to know the audience better.

5. Creating Lead Magnets

This not-so-secret tactic is a touchpoint B2B vendors can use to reach potential customers and understand their needs and preferences. 

The lead magnet is stuffed with value and offered freely to compel audiences to exchange their contact information for it. Vendors then use the information to maintain touch with these audiences, build trust and win them over.

Your lead magnet needs to meet the following criteria:

• It must address the real problems your audience faces. People are interested in things that help clarify their issues and provide solutions. 
• It must demonstrate expertise. It doesn’t show much knowledge if you’re saying what everyone else is saying. The lead magnet must show in-depth knowledge and understanding of your industry and those you serve.
• It downloads instantly. Ever tried to access free content after providing the relevant details only to receive nothing but later get bombarded by emails from that vendor? I know many (myself included) who unsubscribed immediately.

There are tons of lead magnets you can create, depending on your industry. Top examples include resource lists, tool kits, calculators, research papers, case studies, free trials, webinars, educational videos, and quizzes.

The post From Cold Calling to Email Marketing: Cold Outreach Strategies to Boost Lead Generation appeared first on Technology News & Trends.

Due to these jobs’ complex, multilayered nature, software programmers need a lot to prosper in the workplace. As a software developer in training, it’s essential to determine what’s necessary for success in your new job.

This way, you can maximize earning potential, secure high-paying career prospects, and improve your custom software development build environment. Read on to learn precisely what custom software engineers need to be successful.

1. Strong Development Methodologies

First and foremost, software engineers need some proven, widely-accepted development methodologies to be successful. Some methods, such as waterfall, lean, and agile, have been around for years now. Recently, more programming teams have been making the shift to DevOps.

This forward-looking, collaborative methodology combines the efforts of development and operations teams. Of course, this is known to assure rapid development, stabilize build environments, and promote operational agility.

Similarly, DevOps facilitates continuous software delivery, collaborative problem-solving, and higher levels of quality. If this framework does not meet your goals, you may want to consider extreme programming (XP) or rapid application development (R.A.D.) instead.

Other popular models include iterative software engineering and features-driven development (FDD). Indeed, you’ll need robust and solid development methodologies to succeed as a software engineer.

2. Powerful Programming Tools & Technologies

Additionally, every successful software engineering team needs reliable programming tools and technologies. The best development tools help promote speed, security, and efficiency throughout SDLC.

For example, you may want to use a reliable software distribution tool for fast, trusted application releases. With advanced build solutions, you can guarantee security, overcome limited bandwidth, and minimize network lag, even large-scale enterprise projects.

This way, you can rapidly get your software to where it needs to be. The best distribution tools accelerate deployments and concurrent downloads at scale. Indeed, powerful development tools and technologies are essential for custom software engineers.

3. Reliable Communications Resources

Also, you’ll need some robust, reliable communications resources for positions in software engineering. It’s a common misconception that being a software engineer is an isolated, independent position. In reality, software engineers have to work with multiple professionals across several departments.

This includes Q.A. engineers, digital marketers, and external stakeholders. Developers need a reliable set of resources and technologies to manage these communications.

Traditionally, many teams use instant chat, email, and cell phones for daily communication. Additionally, you may want to utilize powerful intranet software options as well. Communication resources are critical to standing out as a successful software engineer.

4. Solid Testing Procedures

Before they release their systems, software engineers also need a solid approach for application testing. Testing is crucial to ensure the seamless delivery of a perfect, error-free software product. Ultimately, these procedures significantly improve product quality, system security, and error detection.

In addition, your testing efforts can uncover compatibility or responsivity issues across different user devices. As a developer, you’ll need to get familiar with functional and non-functional testing.

This concerns basic processes like unit, system, sanity, regression, and interface testing regarding functional inspections. Non-functional, on the other hand, involves performance, stress, load, and volume evaluation. Indeed, every software developer needs solid testing strategies, procedures, and protocols to succeed.

5. Scalable Approach For Maintenance

Moreover, you’ll also need to have a scalable approach for maintenance to be successful in any software-based career. There are several steps and layers involved with supervision. You need to know how to engage, coordinate, and collaborate with quality assurance (Q.A.) teams for a start.

It is also important to understand techniques for securely conducting live updates without disrupting system performance.

If you are unfamiliar with these practices, training with an experienced maintenance and security team is highly advised. You’ll need a scalable approach for care to succeed as a custom software engineer.

Software developers need a few essential items to be successful, productive, and efficient when working on large-scale projects. First off, you need some solid, proven development methodologies.

In addition, you’ll need a reliable tech stack with the latest tools and resources. You may want to get familiar with how S.M.B.s build their tech stacks for this portion. Before release, they also need to rely on some solid testing strategies and frameworks.

Follow the highlighted points to learn precisely what custom software engineers need to succeed.

The post What Do Custom Software Engineers Need To Be Successful? appeared first on Technology News & Trends.